Advertising Discrepancies between Men's and Women's Basketball

The bleachers are full. The men’s team runs back and forth on the court, sometimes missing, sometimes scoring, always receiving cheers. The audience is loud and full of excitement. They scream even louder when, in the last few minutes, their Scots gain the lead. As the clock ticks down to the final second, the cheers crescendo. The game ends with yelling and clapping from the dedicated fans, regardless of who won. And now it’s the women’s turn. They are in the locker room, getting ready to run out onto the court and start warming up for their game. They watch the crowd file out with the men’s team.

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